Critique of Thank You for Smoking? Essay -- Critiques

Critique of â€Å"Thank You for Smoking†¦?† â€Å"Thank You for Smoking†¦?† is an article written by Peter Brimelow about the benefits of smoking. Brimelow provides some very clear points which are well addressed. Even though I do not agree with the subject that â€Å"smoking, in a way, is good for you,† (141) I think Peter Brimelow did a thorough job of making his opinions credible to the reader. Major Claim and Grounds This essay is a good example of a deductive essay because it moves from generalizations to specific instances (McFadden, 2003). It does this by stating the major claim that smoking, in some small ways, can be good for people. The major claim is a statement of fact, judgment, or policy (McFadden, 2003). It is what the author is trying to make the reader think. In the article, â€Å"Thank You for Smoking,† Brimelow attempts to prove that smoking may help the body counteract the effects of numerous diseases, including Parkinson’s and Alzheimer’s. This list of examples of diseases is known as the grounds. The grounds in a paper consist of evidence, facts, and logic used to support the claim (McFadden, 2003). The major claim is well supported by the grounds and makes Brimelow’s arguments sound believable. Brimelow’s evidence shows smoking may be beneficial through the use of percentages. These percentages show the amount of people who are helped with common diseases by smoking. The use of these grounds gives Brimelow’s arguments credibility through factual information. Rebuttal and Qualifier Brimelow does a complete job of keeping the reader interested by refuting his own statements. He quotes the Surgeon General’s warning that smoking is dangerous to a person’s health (p. 141). The preceding sentence is ... ...phs (143). By attacking a person or group, Brimelow is swaying from the issue and drawing the reader away from what they should be thinking about which is smoking, not lawyers. In this article, attack was not successful. This is the only part of the article where Brimelow lost credibility because he swayed from his issue. Conclusion The conclusion to Brimelow’s article is smoking does have benefits. His article has not swayed me to go buy a pack of Camels, but it has opened my eyes to the fact that there could be some benefits to smoking. Overall, Brimelow’s claims and evidence were strong and I gained more insight on the topic of smoking. References McFadden, J. (2003). Title of PPT. Buena Vista University. Storm Lake, IA. Wallace, V. (1998). Give Children the Vote. The Genre of Argument. Ed. Irene L. Clark. Boston: Thomson/Heinle. Pages.

Introducing New Coke

In this case of Coca-Cola changing their well established Coke formula and introducing an new one in 1985 for the purpose of gaining more market share; the reason why such decision was made by Coke’s executives was mainly because of a series of marketing campaign conducted by their major arrival – Pepsi. During mid 1970s, Pepsi has ran a the famous â€Å"Pepsi Challenge† of blind taste tests on all the commercials to show that the majority preferred Pepsi than Coke based on its teste. By 1977, Pepsi had exceeded Coke’s market share in major restaurant chains and food stores.Under the threat of being taken over by Pepsi and losing the industrial leader position, Coke released their new formulated coke on April 23th, 1985. While the Coke’s new formula was preferred in the blind taste tests, consumers especially loyal consumers across the country had a strong and negative reaction to the fact that Coke was going to replace the original formula with thi s new. In the end, Coke had to reintroduce the original Coke under the name Coke Classic, and the new coke quickly faded away. And the once leading Pepsi during Coke’s transactional period, fell back to the second market place again.In my opinion what Coca-Cola got it wrong was that they focused too much on the taste of the Coke and neglected the emotional attachment that consumers had to the original flavour. Coca-Cola could have simply changed the direction of its campaigns by giving Coke a brand new image to attract the â€Å"new generation† if they felt they were losing market share to Pepsi in that specific consumer group because image is probably more important than taste in selling soft drink based on Pepsi’s success of their â€Å"New Generation† campaign . But if Coke was determined to change the recipe, it could probably have done it without letting anyone know.Alternatively, the new Coke could have been introduced without knocking out the origi nal Coke off the shelves. Simply adding an new flavour to the Coke family and giving consumers one more option to choose from could have resulted a better outcome, for example, Coca-Cola’s launch of Vanilla Coke. But the company considered, and rejected, planed to keep the old-formula drink in circulation under the name â€Å"original† Coke. The taste question was crucial to Coke. But what Coca-Cola executives failed to realize was that there is more to marketing soft drinks than winning taste tests.More than any other product consumers had an emotional attachment to their soft drink brand. I believe from Americans’ point of view, Coke discovered fiddling with the formula of the 99-year-old beverage was probably an assault to their patriotic pride. Here I can quote a saying from Coca-Cola’s President Donald R. Keough to summarize what Coca-Cola has learned: â€Å"We did not understand the deep emotions of so many of our customers for Coca-Cola. † I think any marketer who plans a noticeable revision of a product must consider the loyalty of its consumers and the possibility that the change will be rejected.To prevent this possibility, marketers should realize that balking at change is a customer characteristic of specific product preferences. Also, in this case, a more sophisticated qualitative and quantitative research could have been conducted and prevented Coke from this mistake. Consumers resist changes for many reasons – brand choice results from a complex set of beliefs, buyers associate products with themselves, buyers do not fit into clear segments. I think the key to all the marketers is to realize the involvement of what a product actually does for the user, and what emotional attachment that links the user to the brand.

Critical Thinking Assignment 2 Essay - 855 Words

Milissa Tift Wednesday Night September 10, 2012 Professor Calabrese Assignment #2 Critical Thinking Critical Thinking – Assignment #2 In any story there are two types of language, figurative and literal. Language is, of course a necessary factor of any story. Without Language, an author could not tell the story. The author usually uses a combination of these two languages. Together, these languages characterize the author’s style. Literal language means exactly what is says, literal. It employs the primary meaning of a term or expression. It is actual, obvious, and free from exaggeration. An example of this would be: The girl baked the cake. Figurative language is imaginative, not literal. It†¦show more content†¦One of the new things people began to find out in the last century was that thoughts -just mere thoughts - are as powerful as electric batteries - as good for one as sunlight is, or as bad for one as poison. from The Secret Garden, by Frances Hodgson Burnett. Apart from the fact that this quotation itself contains a number of similes, the imp ortance lies in the feeling that is conveyed. Think of the difference between these two sentences: 1. Thoughts are very important. 2. Thoughts, just mere thoughts, are as powerful as electric batteries, as good for one as sunlight is, or as bad for one as poison. Here are a few more examples of similes: * â€Å"My love is like a red, red rose.† (Robert Burns) * Life is sometimes like a circus. * As quiet as a mouse; as busy as a bee. * Life is like an onion. You peel it off one layer at a time and sometimes you weep. (Carl Sandburg) * My face looks like a wedding cake after left out in the rain. W. H. Auden Another type of figurative language is when a writer using a metaphor. A metaphor is a comparison between two dissimilar objects, usually implied. The comparison is not introduces by like or as, though is is common in metaphors. 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